National And Local News - 2014

Closings... ...Open Doors to Operators

NEWS ARTICLE - 6/1/2014 - By Beth Mattson-Teig (Franchise Times)

Batteries Plus Bulbs is one of these chains looking to take advantage of these closings. John Twist, VP of Franchise and Business Development for Batteries Plus Bulbs, talks about how even though these newly opened locations are appealing, there are a multitude of factors that must be considered besides the price tag on a potential storefront. Visibility, traffic volumes, and the cost of repurposing a retail space are all important variables that must be accounted for, says Twist.


A Bright Idea

NEWS ARTICLE - 6/1/2014 - By Fred Minnick (Stores Magazine)

Batteries Plus Bulbs see themselves as a destination store - a store which consumers go to with a specific issue or need - they must offer an unrivaled product selection and in-stock assortment. According to Reynolds, referrals are a large part of the reason the chain has been able to sustain success, along with their strong commercial sales.


Avondale Business Meets Battery, Lighting Needs

NEWS ARTICLE - 5/15/2014 - By Arizona Republic Staff

Batteries Plus Bulbs is opening a new store in Avondale, Arizona and franchise owner Wayne Ohland looks forward to continuing his strong relationship with the company. Ohland opened his first Batteries Plus Bulbs store in 1995 in Phoenix and since then he has opened stores throughout the greater Phoenix area with the Avondale location being his tenth.


Batteries Plus Bulbs Expands Footprint in Tennessee with First UC Store Location

NEWS ARTICLE - 5/5/2014 - Upper Cumberland Business Journal

Cookeville welcomes the addition of the battery and light bulb franchise Batteries Plus Bulbs, with the store being owned by franchisee Todd Williams. Williams is no stranger to the company having opened his first Batteries Plus Bulbs in 1998 and has now reached a total of six stores under his operation with the opening of Cookeville.


Russ Reynolds Focused on What he Knew and Drove a Batteries Plus Bulbs Supply Chain Makeover

NEWS ARTICLE - 5/1/2014 - By Mark Scott (Smart Business)

Reynolds talks about how he identified issues in the supply-chain infrastructure soon after joining the company. His strategy to tackle the problem was focusing on the “prize” rather than getting caught up in the details. Reynolds says that a key to making the transition successful was executing it in a way that didn’t feel overwhelming.


5 Tips for Handling Rapid Expansion

NEWS ARTICLE - 5/1/2014 - By Russ Reynolds CEO, Batteries Plus

Undoubtedly, a rapidly growing business is a great problem to have. It means more market penetration, increased customer reach and, ultimately, greater sales. Still, there are many challenges to address and overcome to effectively manage the infrastructure of a business that is flourishing quickly.


Local Batteries Plus Rebrands with "Bulbs"

NEWS ARTICLE - 4/17/2014 - By Chattanoogan.com Staff

Batteries Plus of Chattanooga has begun the rebranding process the national chain initiated this year to include "Bulb" in the brand name. The addition of "Bulbs" was done to put an emphasis on the company’s new pivot into the light bulb and lighting accessories market.


Business Spotlight: Plus One A 15-year single-store franchisee with Batteries Plus Bulbs adds a second location

NEWS ARTICLE - 3/17/2014 - By Eric Olson (Springfield Business Journal)

Batteries Plus Bulbs franchisee Chris Hanner talks to the Springfield Business Journal to discuss the opening of his second location with the company, something that has been a long time coming for him.He says that the expansion was necessary in order to better serve is retail and business account customers, but he knew the high levels of return he could continue to expect on his investment. As one of the first stores to implement the company’s rebrand into Batteries Plus Bulbs, Hanner strives to continue his position as a leader among franchisees and create opportunity for others.


Business Beat: All charged up over batteries and bulbs in Modesto, Turlock

NEWS ARTICLE - 3/2/2014 - By Patty Guerra (The Modesto Bee)

Two years ago Jerry Stokes was in search of a car battery for his daughter’s car when his hunt landed him in a Batteries Plus Bulbs. On top of his pursuit of a car battery, Stokes had been looking for an investment opportunity at the time. He took advantage of the franchise opportunity and opened his first store in Modesto. He then followed up with his second location which he recently opened Turlock.


All Light Bulbs Are Not Created Equal: New Technologies Spark Lighting Innovation

NEWS ARTICLE - 2/28/2014 - By Russ Reynolds CEO, Batteries Plus (Innovation Insights)

Over 200 years ago the first invention demonstrating electric light, the Arc lamp, was created. It was then surpassed nearly 70 years later when Thomas Edison revolutionized the world with the incandescent bulb. Since then, there hasn’t been a real breakthrough in lighting technology until LED bulbs began to emerge.


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