In today's world of big-box stores that have become one-stop shops for nearly anything a mainstream consumer needs, specialty stores sputter – or one would think. While it's true that massive retailers like Walmart and big-box pharmacies like Walgreens have developed reputations for suffocating out any specialty stores in their vicinity, Batteries Plus Bulbs stands as a testament to why specialty stores are still important in today's retail marketplace. Russ Reynolds, CEO of Batteries Plus Bulbs, talks to Stores Magazine to discuss aspects of the battery and light bulb chain that have allowed it to not just survive amid the presence of these retail giants, but to thrive among them through differentiation. Because Batteries Plus Bulbs see themselves as a destination store - a store which consumers go to with a specific issue or need - they must offer an unrivaled product selection and in-stock assortment. Other retailers like Verizon know that while they might not carry the specific product their customers need, Batteries Plus Bulbs will and they refer them there. According to Reynolds, referrals are a large part of the reason the chain has been able to sustain success, along with their strong commercial sales. Read More opens in new window