National And Local News - 2013

NEWS ARTICLE

Watts Up! Batteries + Bulbs: a Brilliant Power Couple

NEWS ARTICLE - 9/1/2013 - By Jeanne Chitty (Valley Business Front)

Batteries Plus Bulbs Regional Manager, Justin Schaper points to the 2007 Energy Independence and Security Act that will complete the phase out of traditional incandescent bulbs in 2014 as a key reason for branching into the light bulb market. Consumers desperately need a specialized retailer like Batteries Plus Bulbs who can assist them in finding the right products for their homes or businesses.


Battery Store Rebrands Itself to Include Light Bulbs

NEWS ARTICLE - 8/7/2013 - By Beth Anspach (Dayton Daily News)

Dayton Daily News reporter Beth Anspach asks the question, "With the arrival of so many new types of bulbs into the market, where does one even start?" Anspach talks to local franchisee John Alvarez for his take on how the company can assist people looking to create a more energy-efficient household. Alvarez says that since rebranding to include "Bulbs" in the company name, stores now have access to more than 15,000 light bulbs but where Batteries Plus Bulbs can really customers help is using their expertise to assist customers in finding the right bulbs for them.


Secrets of a Successful Franchise

NEWS ARTICLE - 8/5/2013 - By Elaine Pofeldt (Life Reimagined)

5 years ago when Angel Cartagena realized he wanted to go into business for himself he knew that he wanted the support of a national retail franchise.Cartagena couldn’t be more satisfied with his choice, Batteries Plus Bulbs. He credits the continued support that he receives from Batteries Plus Bulbs as a pivotal aspect of his success. Cartangena says that switching careers later in his life was a daunting decision but the upside has proven to be well worth it.


Batteries Plus Rebrands as Batteries Plus Bulbs Offering More than 15K Bulb Alternatives

NEWS ARTICLE - 7/29/2013 - By Lindsey Hickman (Citrus Heights Patch)

Batteries Plus Bulbs aims to resolve this confusion for the transition from energy-hungry incandescent bulbs to energy-efficient options like LEDs. Batteries Plus Bulbs encourages consumers to visit a location to receive expert advice on ways to reduce energy consumption in their homes and/or businesses. Don Tollefson owns five Batteries Plus Bulbs franchise stores in the Sacramento area and he praises the company’s dedication to guiding consumers through this confusing process and helping them find the bulbs that are right for them.


Franchise Changes Name to Batteries Plus Bulbs

NEWS ARTICLE - 7/23/2013 - By Kelly Johnson (Sacramentobizjournals.com)

Four battery stores in the Sacramento area are in the process of rebranding as part of a nationwide strategy put forth by the nation's largest battery and lighting franchise. Batteries Plus will now operate as Batteries Plus Bulbs to reflect the company's expansion and commitment into selling the widest selection of light bulbs. Franchisee of the Sacramento area stores, Don Tollefson and Batteries Plus Bulbs of Sacramento look forward to being the go-to source for all things bulb related come 2014.


Batteries Plus Bulbs Lights Up Market Hartland-Based Company Sees Significant Growth in Locations, Changes Name

NEWS ARTICLE - 7/10/2013 - By Katherine Michalets (Special to The Freeman)

CEO Russ Reynolds covers topics like the history of the company, franchise expansion, and the future of Batteries Plus Bulbs. He also provides insight into the recent rebranding efforts that incorporated "Bulbs" into the company name.


Getting a Jump

NEWS ARTICLE - 7/2/2013 - By Brian Smith (Weatherford Democrat)

Batteries Plus Bulbs has recently opened the doors of its newest location in Weatherford and regional manager for the company, Danny Fotter, discusses how the niche-retailer has evolved in recent years. Fotter says that the Weatherford location has already registered more impressive sales than other stores in the Fort Worth area.


Franchising: Alive and Well Among Our Veteran Community

NEWS ARTICLE - 6/21/2013 - By Annie Barbarika and Rob Bond (World Franchising)

News that the U.S. military will be decreasing its role in Afghanistan means that there will be a larger influx of former military personnel reentering civilian life, and therefore, a larger need for job opportunities when they return. Batteries Plus Bulbs provides franchising discounts for veterans to help get them started in owning a business and the continued structure and support to ensure they keep their business growing.


All in the Family: Father and Son Build Batteries Plus Empire

NEWS ARTICLE - 6/16/2013 - By Stefanie Briggs (Eagan Patch)

Typical father-son activities include playing catch, fishing, or even going on a road trip, but the Criego’s aren’t typical. For Bill Criego and his son Mike, their activity of choice was to go into business together. In the 90s Bill came across a story about Batteries Plus in the Wall Street Journal. He was intrigued and after researching the company it wasn’t long after that Bill was opening the doors of his first store. Today, the two are full-fledged partners who own and operate 12 Batteries Plus Bulbs locations in Minnesota and North Dakota.


Nationwide Batteries Plus Chain Changes its Name, Opens Store in Grandville

NEWS ARTICLE - 6/4/2013 - By Kyle Moroney (M Live)

Batteries Plus Bulbs has opened its doors in the Bucktown Shopping Center and is poised to provide more than just a solution for residents’ battery needs. The store is owned by franchisee team Dick Van Luyn and David Riebel who already own 5 other Batteries Plus stores in West Michigan. The team is excited for the future as their newest store in Grandville will assume the brands new moniker Batteries Plus Bulbs.


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