National And Local News - 2015
NEWS ARTICLE
Leveraging Technology to Better Connect the Human Element
NEWS ARTICLE - 12/21/2015 - By Russ Reynolds CEO, Batteries Plus (Retail CIO Outlook)
When discussing technology and its effects on human relations, we often refer to a phenomenon wherein mobile devices and computers are replacing face-to-face interaction. However, in the retail space, we can leverage these tools to better route potential customers to brick-and-mortar locations and improve the buying experience through human-to- human service. Contrary to popular belief, technology can actually empower retailers to promote positive, personalized purchasing interactions—potentially turning one-time customers into repeat shoppers.
Batteries Plus Bulbs Charges into West Valley with First Store Location
NEWS ARTICLE - 12/2/2015 - Utah Business
On Monday, December 7, West Valley residents will have access to a wide array of specialized options for lighting homes and businesses, powering essential items and fixing mobile devices with the opening of Batteries Plus Bulbs.
Batteries Plus Bulbs Opens Up Corvallis Store
NEWS ARTICLE - 11/23/2015 - By Kyle Odegard (Corvallis Gazette Times)
Take a look into Jose Perez’s decision to invest in a Batteries Plus Bulbs franchise and motivation behind opening a store in Corvallis.
State Proposing Strict Standards for LED Bulbs, Some Forms of Track Lighting
NEWS ARTICLE - 11/14/2015 - By Mark Glover (The Sacramento Bee)
As more consumers and businesses begin to move away from traditional incandescent bulbs, LED lights continue to gain traction as one of the most reliable and cost-effective ways to illuminate an area.
Batteries Plus Bulbs Opens Sixth Area Store in Folsom
NEWS ARTICLE - 11/11/2015 - By Mark Glover (The Sacramento Bee)
Father and son team, Don and Ryan Tollefson expand their existing Batteries Plus Bulbs presence with this new location being their sixth in the Sacramento area.
Supercharging Omni-Channel
NEWS ARTICLE - 11/10/2015 - By Deena Amato-McCoy (Stores Magazine)
Batteries Plus Bulbs' Chief Marketing and Technology Officer Jayson Serrault is interviewed and provides insight on the website overhaul and the company's Omni-Channel strategy.
A Bright Idea - Service First
NEWS ARTICLE - 10/13/2015 - By Jeff Fox (The Examiner)
Batteries Plus Bulbs franchise owner, Dan Kopp, answers a major question many retailers are faced with: Am I selling a product or providing a service?
Father, Son Open Batteries Plus Bulbs In Federal Way
NEWS ARTICLE - 9/7/2015 - By Terrence Hill (Federal Way Mirror)
A father-son duo, Dan and Matt Phillips, have been involved in ownership of Batteries Plus Bulbs locations throughout North Eastern Washington with their newest location at Federal Way.
High-energy: Battery, Light Bulb Retailer Opens Near Crossroads
NEWS ARTICLE - 8/4/2015 - By Jim Offner (Waterloo-Cedar Falls Courier)
Adam Vucic, owner of the newly opened Batteries Plus Bulbs franchise location in Waterloo, Iowa discusses his journey with the company and how it solves a niche need consumers have.
Make Your Yard Mosquito Free With Yellow LED Bulbs From Batteries Plus Bulbs
NEWS ARTICLE - 7/29/2015 - By Susan Bewley (Budget Earth)
After having success with the bug-repelling bulbs, Susan encourages others who are struggling with similar insect problems to head to Batteries Plus Bulbs and pick up some yellow LED bulbs of their own.
