National And Local News - 2015

PRESS RELEASE

Batteries Plus Bulbs Survey Reveals 8 in 10 Americans Unhappy with Home Lighting

PRESS RELEASE - 11/11/2015 - Havas Formula PR

According to the survey, lighting is the most important factor for creating ambiance in the home (29 percent), trumping furniture (21 percent), decorations (16 percent), scent (13 percent), music (10 percent), and paint or wallpaper (6 percent).


Batteries Plus Bulbs Awarded for its Commitment to Recruiting Veterans as Franchisees

PRESS RELEASE - 9/16/2015 - Havas Formula PR

At the foundation of Batteries Plus Bulbs' veteran support strategy is its membership with VetFran, a program created by the International Franchise Association to help military veterans become franchise owners. Batteries Plus Bulbs offers an ongoing $10,000 discount off their franchise fee to qualified military veterans in select markets who are looking to own their own business.


New Batteries Plus Bulbs Survey Reveals 9 in 10 Americans Have at Least One Battery-Powered Device with a Poor Performing Battery

PRESS RELEASE - 7/21/2015 - Havas Formula PR

With nearly two in five Americans admitting their smartphone is currently in need of repair, most have settled with living with a less-than-fully-functioning device to avoid high replacement costs and the hassle of sending it somewhere to get fixed.


Batteries Plus Bulbs Strengthens Omni-Channel Capabilities with New Dynamic Ecommerce Platform

PRESS RELEASE - 7/7/2015 - Havas Formula PR

"With 80 percent of all product searches starting online, we understand that Omni-channel integration is the gateway to customer engagement and retention," said Russ Reynolds, CEO of Batteries Plus Bulbs. "Our business is all about making complex things simple, and the new website enables both our retail and business account customers to easily shop for products however, whenever and wherever they want. As the retail industry evolves, so will our business so that we maintain our relevance in this competitive and constantly changing environment."


Forbes® Magazine Names Batteries Plus Bulbs® One of America's Best Franchises to Buy in 2015, for Second Year in a Row

PRESS RELEASE - 6/30/2015 - Havas Formula PR

The Forbes ranking comes as a result of a stellar 2014 during which Batteries Plus Bulbs opened 42 new store locations nationwide and saw a system-wide sales increase of 8.6 percent - including a 74 percent increase in overall light bulb sales. In total, the company has more than 650 locations open in the U.S. and Puerto Rico today, stemming from a 12 percent growth rate and 97 percent franchise continuity over a five-year span. These impressive numbers landed Batteries Plus Bulbs a No. 8 ranking in Forbes' mid-range investment category, where franchise investments range from $150,001 to $500,000.


Franchise Times® Recognizes Batteries Plus Bulbs in "Fast and Serious" List for Second Straight Year List

PRESS RELEASE - 4/30/2015 - Havas Formula PR

"It's an honor to be spotlighted among the top 40 franchises on Franchise Times' Fast and Serious list for the second year in a row. To remain relevant in today's competitive and constantly evolving marketplace, we continue to reinvest in our business to protect our brand position," said Russ Reynolds, CEO of Batteries Plus Bulbs.


From the Frontline to Franchise Ownership: Batteries Plus Bulbs Launches "Ownership with Honor" Program Offering Extensive Financial Incentives to Veteran Entrepreneurs

PRESS RELEASE - 4/8/2015 - Havas Formula PR

Through the "Ownership with Honor" program, the specialty retailer will fund about 85 percent of the initial store investment, which includes the build out, initial inventory, signage, computer hardware, fixtures, equipment, grand opening advertising, and more.


Technology Reliance, Energy Efficiency Demand Drives Growth for Battery and Light Bulb Franchise

PRESS RELEASE - 1/14/2015 - Havas Formula PR

Closing out 2014 with a 74 percent increase in overall light bulb sales, including a 138 percent increase in LED lighting sales, Batteries Plus Bulbs is continuing its reign as the undisputed leader in the marketplace, serving the battery and lighting needs of consumers as well as major entities such as hospitals, hotel chains, police and fire departments and colleges and universities. The prolific franchise opened another 42 new stores this past year, bringing its total number of units to over 640, with plans to open 50 more in 2015. Due to continued store growth, the company expanded its corporate headcount by 10 percent in 2014, for a total of over 550 employees, and will continue hiring for a variety of corporate positions to support franchise location growth in 2015.


Batteries Plus Bulbs Climbs to No. 72 on Entrepreneur's Franchise 500® List

PRESS RELEASE - 1/5/2015 - Havas Formula PR

Fueled by a never ending demand for batteries and energy-efficient light bulbs, Batteries Plus Bulbs, the nation's largest and fastest growing battery and light bulb franchise, has once again placed in the Top 100 of Entrepreneur magazine's annual Franchise 500 list.


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