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Supercharging Omni-Channel

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Supercharging Omni-Channel

NEWS ARTICLE - 11/10/2015 - By Deena Amato-McCoy (Stores Magazine)

Deena Amato-Mccoy conducts a retroactive report of the changes Batteries Plus Bulbs website has undergone in the last 10 years to meet the needs of an increasingly digital consumer base. Batteries Plus Bulbs' Chief Marketing and Technology Officer Jayson Serrault is interviewed and provides insight on the website overhaul and the company's Omni-Channel strategy. Deena goes on to elaborate on how certain strategic moves led the Batteries Plus Bulbs website to transform into a major hub for eCommerce. Read More opens in new window

Supercharging Omni-Channel

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