One of the key drivers to Batteries Plus Bulbs 30+ years of success includes tapping into – and exceeding – customer expectations. Our executive at the helm for 17 of those years, CEO Russ Reynolds, was recently featured in the latest Forbes Insight report, "The New Rules of Customer Engagement: How Leading Companies Are Connecting With Customers to Drive Greater Growth."

The report addresses the question, "How can a company know if it's truly succeeding with customer engagement?"

Russ emphasizes: "From a technology standpoint, we are in an arms race. We recognize that there is a baseline expectation of technology. A retailer that has not identified a purpose-built approach to engage customers through technology is probably on the endangered species list. That said, you can't swing all the way to the other side and have every tool available, to try to be all things to all people. We are more of a curator; we specialize in certain things and need our experience to be highly customized."

Russ's quote embodies several of the philosophies that Batteries Plus Bulbs employs on a daily basis:

• Invest in talent at the corporate office to provide a consistent, seamless omni channel experience for the customer – and the franchisee
• Give franchise owners the tools and support they need to engage with customers and continue to communicate after the sale
• Keep product and technology top of mind, empowering the customer to easily make purchases online and on-the-go

The Batteries Plus Bulbs franchise opportunity is backed by a dedication to customer relevancy in our categories. To put it simply: we know what we're good at, and we do it well. From Russ Reynolds down to our Field Operations team, Batteries Plus Bulbs is committed to meeting customer needs in the places and manner they most enjoy shopping.

For the complete Forbes Insight report, visit this link opens in new window.