As consumers begin to change and evolve their digital habits it is very crucial for retailers to also keep up. Retailers should always be looking for a way to improve the customer's shopping experience. Retailers must stop thinking in segmented, traditional terms and continue to evolve with the technological advancements and marketing initiatives. Jayson Serrault, Chief marketing and Technology Officer at Batteries Plus Bulbs, says "The concept of reducing friction to increase stickiness-or brand loyalty-is the key to a retailer's success today and in in the future." Jayson provides five tips on new thinking and practices to strengthen e-commerce strategy in 2017. First, is to understand where the company stands and then prioritize the large tasks at hand. Focus on the most critical needs first rather than trying to attack all needs at once. Second, you need to find the right data to focus on within a large pool of data. A business needs to understand their customers outside of measurements based on demographics, such as their online behaviors or interests. Third, a business must always be willing to evolve and invest in new technologies, digital marketing strategies and analytics tools. A successful e-commerce platform allows consumers to buy anything, anywhere and from any device. To discover the remaining tips for e-Commerce Success in 2017 Read More opens in new window