Russ Reynolds, CEO of Batteries Plus Bulbs, is asked to describe the circumstances under which a company should undertake a pivot in their business model. According to Reynolds, the time to make a sweeping change isn’t when things are taking a turn for the worse, rather, it’s critical that business owners begin looking to innovate while the company is thriving. This is no easy feat. When a business is doing well there are many moving parts that need to be taken care of. Forcing oneself to have the discipline to continue finding ways to improve, even in the midst of success, is vital to the longevity of a company. Reynolds points to Batteries Plus Bulbs’ addition of light bulb products into their stores as a major component of why the brand has seen sustained success. Knowing when to capitalize on trends and opportunities for growth and innovation can be the difference between a flourishing business and a sinking one. Read More opens in new window