Transferring Efficiency Confusion Into Sales of Efficient Light Bulbs
Transferring Efficiency Confusion Into Sales of Efficient Light Bulbs
NEWS ARTICLE - 11/14/2013 - By Lisa Cohn (Energy Efficiency Markets)
As Americans prepare for Energy Independence and Security Act of 2007 to take effect there are still many who feel they are being left in the dark. VP of franchise development for Batteries Plus Bulbs, John Twist, outlines ways the nationwide battery and light bulb retailer can assist consumers who feel overwhelmed by all the emerging lighting options. Twist credits the expertise found in each Batteries Plus Bulbs store for creating an environment that keeps customers coming back. He notes that when patrons leave the store educated, happy, and with their gadgets functioning properly, this type of customer service has been a formula for the brand's sustained success. Batteries Plus Bulbs has made it their mission to make the transition to energy-efficient lighting and LEDs as seamless as possible. Read More opens in new window
