Data Integration to Provide 360 View of Customer
Data Integration to Provide 360 View of Customer
NEWS ARTICLE - 12/1/2013 - By Michael Lehman (CIO, Batteries Plus Bulbs)
In today's retail marketplace the number of different ways a consumer can purchase a product is unprecedented. Through in-store shopping and online (both traditional and mobile), retailers must constantly adapt to meet the demands of the market. The need to create a seamless shopping experience has ushered in the age of the omni-channel retailer. Batteries Plus Bulbs is one such company that has made omni-channel marketing a staple for future marketing efforts. According to CIO of Batteries Plus Bulbs Michael Lehman, connecting in-store and online purchase history for customers is critical to retaining customers. Using data integration to provide a 360 degree view of the customer allows retailers to deliver a better shopping experience. Read More opens in new window
